Every possession was designer-branded (Chanel purse, watch, etc.) but curiously, Ava would just open up “her computer”, or take out “her cellphone”. I was rather surprised Hamilton did not call it her MacBook Pro, or iPhone. It was not like this would date the book, as he had no problems mentioning Ava’s fondness for Starbucks VIA instant coffee multiple times throughout the book.
The problem with Hamilton's over-abundant use of designer brand names was that they were what a conservative white male would imagine a young professional Chinese woman would purchase. Yes, the typical well-off Chinese woman tends to gravitate to luxury designer brands like Louis Vuitton and Gucci. Very safe, unimaginative and boring. But the more casual brands like Brooks Brothers? Is Ava going to the country club for a round of golf? Wouldn't Burberry or DKNY make more sense?