Saturday, August 30, 2014

6. The Disciple of Las Vegas

By Ian Hamilton

I swear if I read another mention of the pairing of a Giordiano t-shirt with Adidas track pants, I was going to rip it right off the book. And what’s with the Brooks Brothers shirt? According to Olman, this was pretty typical of the Ian Fleming books when describing the lifestyle of James Bond. He couldn’t just have gin, it had to be a certain brand of gin. Etc. Etc.

Every possession was designer-branded (Chanel purse, watch, etc.) but curiously, Ava would just open up “her computer”, or take out “her cellphone”. I was rather surprised Hamilton did not call it her MacBook Pro, or iPhone. It was not like this would date the book, as he had no problems mentioning Ava’s fondness for Starbucks VIA instant coffee multiple times throughout the book.

The problem with Hamilton's over-abundant use of designer brand names was that they were what a conservative white male would imagine a young professional Chinese woman would purchase.  Yes, the typical well-off Chinese woman tends to gravitate to luxury designer brands like Louis Vuitton and Gucci. Very safe, unimaginative and boring.  But the more casual brands like Brooks Brothers? Is Ava going to the country club for a round of golf?  Wouldn't Burberry or DKNY make more sense? 

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